Shanghai, China - February 23, 2005 - Shanda Interactive Entertainment Limited (Nasdaq: SNDA), the largest operator of online games in China, announced today Shanghai Haofang Online Information Technology Co., Ltd. or Haofang, an operator of a network PC game platform, saw its peak concurrent users increasing rapidly and reach a record of 500,000 on February 20th, 2005 after Shanda made a minority investment in Haofang in July 2004.
After launched in September 2004, Haofang's game platform became the No. 1 game platform in China in terms of concurrent users in one year and the largest game platform in the world after its concurrent users exceeding that of GameSpy's platform in July 2004. Also in July 2004, Shanda purchased a minority stake in Haofang in July 2004 and leveraged the abundant experience accumulated in operating interactive entertainment solutions to integrate the businesses of Haofang, which lead to Haofang's peak concurrent users reaching 500,000 for the first time On February 20th, marking a new milestone for the development of Haofang.
About Haofang
Haofang operates a network PC game platform, which had over 62 million registered users and 500,000 peak concurrent users in February 2005. Haofang's network game platform allows users to easily find and connect with thousands of other players of the same PC game via the Internet. Haofang's platform is compatible with most of the popular multi-player network games in China.
About Shanda
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi-player and casual online games in China, along with online chess and board games, network PC games and a variety of cartoons, literature works and music. Shanda’s interactive entertainment platform attracts a large and loyal user base, of which more and more is coming from homes. Each user can interact with thousands of others and enjoy the interactive entertainment content that Shanda provides. Interaction enriches your life. For more information about Shanda, please visit http://www.snda.com.
CONTACT
Donglei Zhou
Director of Investor Relations
Shanda Interactive Entertainment Limited
Phone: 8621-50504740 x 8812
E-mail: donglei.zhou@shanda.com.cn